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@article{Pengaruh gaya hidup Hedonis, flash sale, dan E-Payment terhadap perilaku Impulsive Buying pada mahasiswa Universitas Jambi dalam Perspektif Ekonomi Islam_2025, volume={6}, url={https://ojs.mlati.id.or.id/index.php/JSE/article/view/1109}, DOI={10.35896/jse.v6i2.1109}, abstractNote={
This research aims to analyze the influence of hedonistic lifestyle, flash sales, and e-payment on the impulsive buying behavior of e-commerce users among students at the University of Jambi from an Islamic economic perspective. This study uses a quantitative approach. The sample size is set at 100 respondents, using probability sampling techniques and simple random sampling method. The data used is primary data collected through a digital questionnaire using Google Forms with a Likert scale. Data analysis was conducted with the assistance of SPSS 30 software. The results of the t-test show that hedonistic lifestyle has a positive and significant effect on impulsive buying behavior, flash sales have a positive and significant impact on impulsive buying behavior, while e-payment has a negative and insignificant effect on impulsive buying behavior and the F-test results indicate that hedonistic lifestyle, flash sales, and e-payment together have a positive and significant effect on buying behavior.
}, number={2}, journal={JOURNAL OF SHARIA ECONOMICS}, year={2025}, month={Feb.}, pages={338–355} }