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Application Segmentation , Targeting and Positioning in the UMKM Marketing Strategy in Indonesia. JOURNAL OF SHARIA ECONOMICS, [S. l.], v. 5, n. 1, p. 120–136, 2023. DOI: 10.35896/jse.v5i1.555. Disponível em: https://ojs.mlati.id.or.id/index.php/JSE/article/view/555. Acesso em: 5 nov. 2026.